Monday Mar 16, 2026

Ep 347| Soulless Innovations

Martin and Kayla from Soulless Innovations join us in the studio to break down how their Gulfport business grew from building truck parts in a garage into a full-time fabrication shop. Martin talks about getting started in the automotive world by working on his own trucks, while Kayla explains how the business found its niche and what eventually allowed them to go all in on it.

⚙️ How Soulless Innovations grew from garage builds into a full-time business
🚘 The story behind their custom notch tanks for 1961–1972 Ford F-100s
🔥 Why moving the fuel tank from behind the seat solved a real problem for truck owners
🔩 How Martin designed a direct bolt-in replacement using factory holes without extra cutting or drilling
⛽ How their tanks work with newer EFI swaps and why that product became such a major part of the business
🎥 Martin teaching himself welding through YouTube and the trial-and-error that came with it
🎨 How Kayla’s design background fits into the business and helps shape the brand
🎣 Why Soulless Innovations decided to support Brown Water Bash and back the Hard Head division payout

This episode is a solid mix of custom truck culture, fabrication, entrepreneurship, and Gulf Coast grit from two people building something real from the ground up.

Watch the full episode here ⬇️

https://youtube.com/live/HcGOd28D8uo?feature=share

Also big thanks to Southern Magnolia Smiles, Forever Young Men's and Women Health, and Taylor and Cox Law Firm, for the support!